The Casa Group is Networking on LinkedIn - Here's Why

Written By Nikki Horn
networking on linkedin

As hundreds of millions of people across the globe already know, LinkedIn is a global social media platform that caters to businesses and professionals. LinkedIn provides a number of benefits at scale to companies in the consulting industry and other fields. For two major reasons, The Casa Group (TCG) makes full use of the many tools of the platform, Business Development and Brand Building. Let’s take a quick at the raw power of LinkedIn by the numbers.

  • 770 million people globally use LinkedIn as of Q1 2021

  • 60 job applicants are submitted every second

  • 80% of B2B marketers consider LinkedIn a lead source

  • 95% of recruiters use LinkedIn regularly

  • LinkedIn generates 460 million USD per employee annually 

As a relatively new firm, our strategy currently is focused on these two major pillars as we drive business growth and build our brand. 

Business Development

With numbers like above, LinkedIn is a proven powerful tool for business development and brand elevation. When we launch a LinkedIn campaign, we narrow our target results by educational background, work history, title, geography, interests, and to even specific companies. TCG then evaluates common interest areas and uses this overlap to network in a very targeted, heat-map type approach. This network marketing style limits the universe of potential contacts to firms highly motivated to engage with us for joint benefit including industry insider intelligence, brand awareness, shared relationships, and insight into the future of our business sector. In a business like ours, it’s much more productive to have a small group of highly-likely, than a massive group of interest.

Brand Building

For decades businesses have been using the power of scale to build brand awareness and loyalty. With LinkedIn as a brand platform, a savvy user can include news feeds to disseminate articles and posts about recent high profile company events, new service offerings, new product launches, and tips & tools to be more efficient. This informal brand push has helped thousands of companies expand their marketplace with small investments as opposed to the traditional marketing budgets of the past. When you position your firm as a resource to inform and as a thought leader, clients will seek you out instead of you searching for them. 

As the pace of business increases, future-thinking firms need to tap into the force that 770 million professionals create. Connect with us on LinkedIn, follow our feed, and join the most powerful business community on the planet. We’re one click away!

The CASA Group, Inc. offers personalized, solutions-oriented consulting expertise, within the construction and development market through the motivation and intellect of our people.

Founded by Michael Rattacasa

Nikki Horn